Terms of Service

Definitions

• ‘The Service Provider’ refers to Knowledgeful Limited, trading as AuditMyAds™.
• ‘The Client’ refers to the party, or any person acting on their behalf, with whom the Company enters into a contract.

Introduction

This document, referred to as the “Terms of Service” or “Agreement,” governs the relationship between the User (also referred to as the “Client”) and the Freelancer (also referred to as the “Service Provider”) regarding the use of the PPC Campaign Audit Service (the “Service”). By availing of the Service, the User agrees to abide by the terms outlined in this document.

Service Description

The Service involves a comprehensive audit of the User’s pay-per-click (PPC) marketing campaigns. This may include, but is not limited to, an examination of keywords, ad copy, targeting settings, landing page performance, conversion metrics, and overall campaign strategy. A report detailing findings and recommendations will be provided to the User.

If specified, the Service may include a period of account management, ranging from 2 weeks to 1 month. Upon completion of this management period, the Client has the option to continue account management on a rolling monthly contract basis.

Payment and Fees

The User agrees to pay the Service Provider according to the fee structure agreed upon before the commencement of the Service. Full payment is due prior to the delivery of the Service, and no work will begin until payment is received in full. All charges and prices for services rendered are subject to VAT at the standard rate. All estimated prices quoted—whether in writing or verbally—apply solely to the listed services. Any additional services required will be quoted and charged separately.

Invoices are issued either monthly, upon project completion, or following the advance booking of a consultancy call at a pre-agreed rate. If there is a change in the brief, the Service Provider will inform the Client of any additional charges likely to be incurred.

All projects are scheduled based on mutual agreement. Failure by the Client to adhere to agreed timelines may result in missed deadlines or additional fees. For new clients, full or partial payment (plus VAT) may be required in advance, as agreed between parties. All subsequent invoices must be paid upon receipt. Once a Client agrees to the Service Provider’s Terms of Service, Knowledgeful Limited will invoice the project in accordance with the agreed timescale.

All creative work produced during a project remains the property of the Service Provider until full payment is received. The Service reserves the right to subcontract or outsource work if it is in the best interest of the Client. Any outsourced work remains under the ownership and responsibility of the Service Provider.

If the Client wishes to cancel during the design or development cycle, they may do so but will be invoiced proportionally based on work completed. Knowledgeful Limited retains a lien on all products, data, and materials until all outstanding payments have been cleared. This includes the right to withhold or recall services, including web hosting, if payments remain unpaid for more than one month from the invoice date.

Confidentiality

The Service Provider will treat all information related to the Service as strictly confidential and will not disclose any such information without the User’s written consent, unless required by law. The Service reserves the right to include a credit on printed or digital media unless instructed otherwise by the Client.

The Service also reserves the right to use both initial creative concepts and final approved design work for marketing purposes, unless otherwise requested in writing by the Client.

Limitation of Liability

The Service Provider shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including, but not limited to, loss of profits, data, use, goodwill, or other intangible losses resulting from the Service. No guarantees are made regarding improvements in PPC campaign performance or conversions.

It is the Client’s responsibility to ensure that all materials supplied to the Service Provider (e.g., images, videos, data, intellectual property) are properly licensed. Knowledgeful Limited will not be held liable for any copyright infringements arising from client-supplied content. For projects involving third parties commissioned by the Client, the Service Provider shall not be held responsible for the non-completion of those third-party services.

In the event of a dispute (excluding non-payment), both parties agree to attempt resolution in good faith. The Client must notify the Service Provider immediately of any issue that may lead to a dispute. Without timely notification, the Service Provider will not be held liable.

While every effort is made to protect all media and correspondence, the Service Provider shall not be held financially responsible for any losses. The Service cannot guarantee exclusivity of any marketing concept or design. The Client is responsible for seeking copyright protection for any creative or intellectual property if desired.

The Service Provider shall not be liable for failure to deliver the Service due to events beyond its control, including but not limited to: Acts of God, terrorism, war, fire, flood, power failure, or legal restrictions. In such cases, the Client may elect to terminate the contract by written notice and pay for work completed to date.

Indemnification

The User agrees to indemnify and hold harmless the Service Provider from any claims, damages, obligations, losses, or expenses arising from the User’s violation of this Agreement or infringement of third-party rights.

Termination

Both parties reserve the right to terminate this Agreement at any time, with or without cause, by providing written notice to the other party.

Governing Law and Jurisdiction

This Agreement is governed by the laws of England and Wales. Any disputes shall be resolved in the courts of England and Wales.

Changes to This Agreement

The Service Provider reserves the right to amend these Terms of Service at any time. Changes will be communicated to the User, and continued use of the Service constitutes acceptance of the updated terms.

Acceptance of Terms

By using the Service, the User confirms that they have read, understood, and agreed to these Terms of Service. This Agreement is effective from the date the Service is first used.

Ongoing Management Service

Service Overview: Upon completion of the initial Google Ads audit, the Client may engage the Service Provider for ongoing PPC management. This service is offered under a monthly rolling contract to provide flexibility and continuity.

Scope of Service: Bi-weekly Consultations: Scheduled calls to discuss campaign performance, strategy, and goals. Weekly Reporting: Detailed reports outlining performance metrics, progress, and strategic recommendations. Campaign Management: Ongoing optimisation of PPC campaigns to achieve objectives. Direct Access: Clients can contact the Service Provider via email for support, updates, and general assistance.

Subcontracting Cover: During periods of annual leave or other planned absences, the Service Provider will arrange for a qualified subcontractor to manage the account. The Client will be notified at least one week in advance to ensure seamless campaign management.

Contractual Terms: This service operates on a monthly rolling basis. The Client may continue or discontinue the service with prior notice, as stipulated in these Terms and Conditions.